Thursday, June 03, 2010

Book Quotes: Delivering Happiness by Tony Heish

Some of the best quotes from the book, "Delivering Happiness - A Path to Profits, Passion and Purpose" by Tony Hsieh.

For those referencing it, you can use:
Hsieh, T. (2010) Delivering Happiness: A Path to Profits, Passion, And Purpose. New York: Business Plus.

To buy in India, try this: http://isbn.net.in/0446563048.

There's a difference between knowing the path and walking the path. Morpheas, The Matrix (Introduction)

First they ignore you, then they laugh at you, then they fight you, they you win. Mahatma Gandhi (p5)

I failed my way to success. Thomas Alva Edison. (p7)

The idea of one day running my company was that I could be creative and eventually live life on my own terms. (p10)

..Looking back, a lot of growth happened that way. We'd just throw ideas against the wall to see if they'd stick, improvise, and make it happen.

Learnings (p65-67)
  • Help shape stories that people are telling about you.
  • Go for positive expected valye, not what's least risky.
  • Don't cheat. Cheaters never win in the long run.
  • Stick to your principles.
  • Differenciate yourself. Do the opposite of what the rest of the table is doing.
  • Hope is not a good plan.
  • Educate yourself. Read books and learn from others who have done it before.
  • Learn by surrounding yourself with talented players.
  • Don't be cocky. Don't be flashy. There's always someone better than you.
  • Share what you've learned with others.
  • Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.
  • Inertia
  • I'd realized that whether in poker, in business, or in life, it was wasy to get caught up and engrossed in what I was currently doing, and that made it easy to foget that I always had the option to change tables. Psychologically, it's hard because of all the interia to overcome. Without conscious and deliberate effort, inertia always wins. (p69)

Networking
I've found that it's more interesting to build relationships with people that are *not* in the business world because they always can offer unique perspectives and insights, and also because those relationship tend to be more genuine. (p82)

Regarding a hotel that he'd opened
..The dishes were named after various dot-com companies. One of the crowd favorites ended up being Akamai Fried Rice. (!!) (p85)
(Hmm.. and then zappos ended up using Akamai! See this presentation:

'A great company is more likely to die of indigestion of too much opportunity than starvation from too little.' - Packard Law (p89)

'Be humble: In the beginner's mind there are many possibilities, but in the expert's mind, there are a few' - Shnryu Suzuki. (p90)

..It was a valuable lessonn. We learned that we should never outsource our core competency. As an e-commerce company, we should have considered warehousing to be our core competency from the beginning. Outsourcing that to a third party and trusting that they would care about our customers as much as we would was one of our biggest mistakes. If we hadn't reacted quickly, it would have eventually destroyed Zappos. (p119)

Interesting obeservation - 1
Would you be comfortable printing everything your employees, customers, and partners have to say about your culture? If not, what would it take for you to get there?'(p139)

Interesting obeservation - 2
There's a lot of buzz these days about 'social media' and 'integration marketing'. As unsexy and low-tech as it may sound, our belief is that the telephone is one of the best branding devices out there. You have customer's undivided attention for five to ten minutes, and if you get the interaction right, what we've found is that the customer remembers the experience for a very long time and tells his or her friends about it.

Too many companies think of their call centre as an expense to minimize. We believe that it's a huge untapped opportunity for most companies, not only because it can result in word-of-mouth marketing, but because of its potential to increase the lifetime value of the customer. (p143)

Interesting obeservation - 3
At Zappos, our belief is that if you get the culture right, most of the other stuff - like great customer service, or building a great long-term brand, or passionate employees and customers - will happen naturally on its own.

We believe that your company's culture and your company's brand are really just two sides of the same coin. The brand may lag in the culture first, but eventually it will catch up. (p152)

Zappos 10 core values
  1. Deliver WOW through service
  2. Embrace and drive change
  3. Create fun and a little wierdness
  4. Be adventurous, creative, and open-minded
  5. Pursue growth and learning
  6. Build open and honest relationship with communication
  7. Build a postive team and family spirit
  8. Do more with less (see more in further reading)
  9. Be passionate and determined
  10. Be Humble (p154)

About change
Although change can and will come from all directions, it's important that most of the changes in the company are driven from the bottom-up from the people who are on the front lines, closer to the customers and/or issues. (p163

The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules give nto them to do the job at hand. (p171)

It's important to constantly challenge and stretch yourself, and not be stuck in a job where you don't feel like your are growing and learning. (p173)

Listen!
In any relationship, it's important to be a good listener as well as a good communicator. Open, honest communication is the best foundation for any relationship but, remember that at the end of the day it's not what you say or what you do, but how you make people feel that matters the most. In order for soeone to feel good about a relationship, they must know that the ther person truly cares about them, both personally and professionaly. (p176)

Be Humble
While we have grown quickly in the past, we recognize that there are always challenges ahead to tackly. We belive that no matter what happens, we should always be respectful of everyone. (p183)

Amazon & Zappos
Amazon focuses on low prices, vast selection and convenience to make their customres, while Zappos does it through developing relationships, creating personal emotional connections, and delivering high touch ("WOW") customer service. (p218)

No matter what your past has been, you have a spotless future.  - Author unknows. (p227)

It is amazing what you can accomplish if you do not care who gets the credit - H. S. Truman (p244)

Interesting Further reads:
All are from the Harvard Business Review Blogs
Zappos 10 core values http://blogs.hbr.org/cs/2010/05/how_zappos_infuses_culture_using_core_values.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+harvardbusiness+(HBR.org)

How to treat vendors? Follow the golden rules: http://bit.ly/dC1ZeY

Do more with less, The India Way of Business http://blogs.hbr.org/imagining-the-future-of-leadership/2010/05/the-india-way-of-leading-busin.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+harvardbusiness+(HBR.org)

More for Less http://blogs.hbr.org/cs/2010/02/more_for_less_for_more_how_to.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+harvardbusiness+(HBR.org)

Jugaad, the new corporate forumla for Corporate America http://blogs.hbr.org/cs/2010/01/jugaad_a_new_growth_formula_fo.html

Price comparison from Indian sites


Presentation from a Zappos exec:
EEC09 - Brian Kalma, Director de User Experience de zappos.com. Ponencia: Extending the customer Experience

Tuesday, June 01, 2010

Advance Delivery

Book Review: Delivering Happiness – A Path to Profits, Passion And Purpose by Tony Hsieh
-Akshay Ranganath


On June 7th, the book 'Deliververing Happiness – A Path to Profits, Passion and Purpose' written by its CEO, Tony Hsieh releases. In an experiment of a different word-of-mouth strategy, the author has embarked on a new experiment. This involves sending out complimentary advance copy of the book with the only condition that the blogger blog and tweet about it. I managed to get hold on a copy via Raj(http://niranjani.wordpress.com/) and here I am reviewing a book that is yet to be released!

What I liked?
Unlike many of the books by other CEOs who employ ghost writers, Tony wants to be direct. So, he makes a genuiune attempt as an author. The honesty pays off since most of the points are written as it happened without any jargons that typical management writers would have introduced. What comes across is that the focus on the your customer service, a long term vision and an ability have a bit of fun along the way is what makes Zappos such a great place. There is an abundance of stories on how great the Zappos customer service is (they helped finding nearest pizza outlet when someone tried to test their patience!) The whole book is sprinkled with anecdotes on the fun aspects - it almost makes like the stories could have been part of the book 'Fish'.

The other thing that I liked was the stress on the core competence. In this world of outsourcing, people tend to go overboard. Zappos too tried to have a tie-up with a firm called eLogisitics. With no alignment of objectives, the marriage turned sour and customers were unhappy. The lesson Tony draws saying 'warehoursing is a core competency' in the eCommerce world is quite intuitive and yet not followed so often.

What stood out is the focus on the long term. At one point, Zappos was burning cash and had no prospects for future investment but, Tony and his team were planning on what next as shoes may not be able to provide them all the growth they wanted! It was quite funny to read since Zappos, at that time had no idea on its survival for the next month but, the management was planning on growth and expansion 10 years down the line.

The core value section where Tony explains the famed culture of Zappos is the real gem of the book. It is made more interesting by adding the opinion of various other Zapponians. True to the communication policy of Zappos, the pieces have been written keeping in mind 'be real and use your best judgement'.

And of course, the 'human' face of the company was a very pleasant read. In times of downturn where all we hear is the hush-hush down-sizing, and movies like 'Up-In the Air', the way Zappos seemed to have addressed the issue of reducing workforce is refreshing. The guts of the team to call a spade as a spade and be done with it is laudable. The lack of any pretentious rationalization and open email to the whole company too is a big departure from many other organizations.

Things that could have been better
The lack of a professional help in writing means a few glitches. The core values, although very important have been repeated verbatim multiple times. Maybe, the space could have been saved and more could have been written on the other aspects of Zappos. Although the prime focus is customer service, Zappos has a great platform for online ordering and fulfillment. Not much is written on the software aspect on how the system came into place and what makes the Zappos site so special.

Poker did help Tony in re-thinking his philosophy for life. However, I felt that it consumes more pages that it should have. The lessons from poker were important in the context of the book but the fact that Tony used to prepare, the casinos he used to visit, etc are probably not too relevant.

Finally..
Francis Bacon had said that 'some books are to be tasted, others to be swallowed, and some few to be chewed and digested.' I am sure that this book falls in the third category, if you are:

  • an entrepreneur and want to understand the amount of sacrifice necessary to stick to your dream. At one point, Tony sold off everything he had to invest in an idea that he firmly believed while the whole world conspired against him.
  • a manager trying to recharge the work atmosphere. 
  • a call center executive. Although compaines tend to think call center as a back-office uninteresting job, Tony provides a very different perspective of why that exact opposite is true. This should keep you motivated!
  • a short sighted executive. Zappos made a choice for long-term benefit of customer over short term profitability multiple times. And this paid off. So if you feel like short-cuts, think again.

And for anyone else who just wants a bunch of quotable quotes. I'll posting my favorite collection soon!

PS: I attended a session by Amazon, the company that has taken over Zappos in 2009. Although the two companies run as seprate brands, the alignment of what both say was quite amazing. In his talk, Brian kept repeating about the importance of customer service, the need to build and maintain customer trust and the need to provide a better customer experience at the cost of potential expansion was truly amazing. The long term approach of Amazon (they have 25 year plans!) was something that literally made my jaws drop!!

Links you can use:
Book Website: http://www.deliveringhappinessbook.com/
Advance copy: http://www.deliveringhappinessbook.com/contact/apply-for-an-advance-copy/
Buy the book: http://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446563048
Buy the book in Indiahttp://isbn.net.in/0446563048
Follow on Twitter: @dhbook
Fish! A Remarkable Way to Boost Morale and Improve Results: http://www.amazon.com/Remarkable-Boost-Morale-Improve-Results/dp/0786866020/ref=sr_1_1?ie=UTF8&s=books&qid=1275193697&sr=1-1.
Future of eCommerce talk by Brian Valentine, SVP at Amazon: http://rakshay.blogspot.com/2010/05/future-of-ecommerce-seminar-by-brian.html